Not everyone out there knows what "the cloud" or "Web 2.0" is and even with videos/images, people may still not know what the heck these terms are. Google tries to solve this problem for people curious about Google Docs by offering users the ability to use Google Docs without having a Google account. Curious users just have to visit docs.google.com/demo to give it a whirl. This is not a game changing feature but will probably help increase the number of docs users.
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